Your fine Persian rug is a major investment that should last several lifetimes. In fact, the value of the finest Persian rugs tend to rise with every passing year, making it a precious heirloom for future generations. For this reason, it is of utmost importance that proper care is taken to preserve the beauty and quality of your investment.
Here are 5 tips to help you maintain the quality of your Persian rug.
1. Consider using a mat or carpet pad underneath the rug to help prolong its longevity.
2. The sun can be a rug’s worst enemy. Long term sun exposure is damaging to any fabric, and the wool, cotton, silk, or other material of a Persian rug is no exception to this rule. The colouring may fade and the fibres may deteriorate, therefore it is important to place your fine rug in an area protected from direct sunlight. If this isn’t possible, simply draw the curtains to keep it in the shade or consider rotating the rug on a regular basis in order to even out any fading that may occur.
3. Rotating your carpet or rug and flipping it over should be done on a regular basis, not only when it is exposed to direct sunlight. Since the most obvious purpose of any rug or carpet is to act as a floor covering to be stepped on frequently, one area can quickly become worn down since pathways are generally the same daily. Moving the rug around, rotating it, and adjusting the 
positioning of any furniture placed on it will help even out usage.
4. Dirt and debris can quickly make any rug dull and lifeless. Neglected rugs may also be subject to damage caused by insects and moths. Clean your Persian rug on a regular basis, vacuuming both sides frequently to remove debris and “fluff up” the fibres to a certain extent (do not vacuum the fringes). A professional rug cleaner should be hired when vacuuming is insufficient in removing dirt, or if more serious problems arise, such as stains or deeply ingrained dirt. Make sure the professional you hire is knowledgeable of the rug you possess, since in some cases irreversible damage may result from unsuitable cleaning agents or techniques.
An important note about stains: extra care should be taken to prevent stains from developing. Wine, food, oil and other substances that fall on your rug should be removed immediately by dabbing the affected area with absorbent paper towels. The underside may also be dabbed. A damp cloth may then be used to clear the area, again by dabbing or gently wiping. No other cleaning agents should be used, since the rug’s fibres and/or delicate dyes may be adversely affected. Once the spill is cleaned, excess moisture should be wicked away.
5. Excessive levels of moisture and humidity can damage a Persian rug. Avoid placing the rug in such an environment.
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